
“In-Game Ads and Hosting Costs”: means the ln-Game Ads platform costs and fees, and content hosting costs
and fees incurred by Distributor in connection with the distribution and making available of the Games and
including In-Game Ads.
“Intellectual Property Rights”: means all intellectual property rights, either registered or unregistered, including
trademarks, patent rights, design rights, trade names, copyrights, neighboring rights, moral rights, database
rights, and similar proprietary rights.
“Invalid Traffic / Fraud”: means any In-Game Ads and/or IGPs, impressions, clicks, purchases or similar billing
events that are determined by Distributor , advertisers, and/or third-party providers, to be fraudulent, suspect in
quality, or unusable according to such party’s standards. Invalid Traffic / Fraud includes, but is not limited to,
pop-unders, click-jacking, auto scrolling, forced navigation, auto navigation, dark pages, auto-play video in
pop-under with sound off, auto-refresh of ad slots, call video ads behind the video player, referrer stripping or
replacement, empty or spoofed domains, unauthorized (re)selling of ad inventory by seller, stacked redirects,
auto-click on recommendation widget tile, content-recommendation tile trick play, rogue mobile apps auto-loading
impressions, fraudulent or abnormal numbers of clicks per install / download, or refund fraud.
“Net Revenue”: means the In-Game Ads Revenue and/or In Game Purchase Revenue.
“Publisher”: means the third parties who are Our registered partners that own or operate the Publisher
Properties where they provide access to the Games for User.
“Publisher Net Revenue” means the share of Net Revenue paid to Publisher hereunder, as defined in Section
3.1.
“Publisher Properties”: means the desktop (PC) and mobile website(s), domain(s) or other content hosting
infrastructure, which is owned by or licensed to You where You will display the Games or provide links to the
Games (in an iFrame or otherwise).
“Sanctioned Person”: means at any time during the term of this Agreement, any natural person, corporation, or
other legal entity: (i) listed on any Sanctions-related list of designated or blocked persons; (ii) that is any agency
or instrumentality of the government of, resident in, or organized under the laws of a country or territory that is the
subject of comprehensive restrictive Sanctions from time to time (as of the date of this Agreement) such as but
not limited to Cuba, Iran, North Korea, the Crimea Region of Ukraine, Donetsk People's Republic and Luhansk
People's Republic, and Syria); or (iii) 50% or more owned or controlled by any of, including a combination of, the
foregoing.
“Sanctions”: means individually and collectively, any and all applicable economic or financial sanctions or trade
embargoes imposed, administered or enforced from time to time by: (i) the United States of America, including
those administered by Office of Foreign Asset Control (OFAC), the U.S. Department of State or through any
existing or future executive order; (ii) the United Nations; (iii) the European Union or any European Union
member state; (iv) HM Treasury of the United Kingdom; or (v) other similar governmental authority having
jurisdiction over any Party to this Agreement.
“SDK”: means software code (and associated documentation) provided by Distributor to Developers to implement
in the Games, to allow for, including but not limited to, ad tracking features, ad code(s), statistics, and IGP
capability, and to calculate, monitor and optimize revenues and game performance.
“Tags”: scripts, tags, ads.txt and any other software code that Distributor supplies to Publisher to include the
Games and enable advertising on or in the Publisher Properties.
“Term”: means the term of this Agreement as described in Section 7.
“Third-Party Supplier”: means a third-party, which may include corporate affiliates of Us, that delivers a
product or service to Us in connection with Us offering the Distribution Platform and the Games, to select and
deliver the In-Game Ads and In-Game Purchases, and any associated products and services as part thereof, as
supplier or subcontractor. Unless specifically noted otherwise, Third-Party Suppliers include Developers that
provide Us with Games under license.
“You” or “Your”: the company or other legal entity for which you are accepting this Agreement, as entered into
the sign-up form, and Affiliates of that company or entity. For the purposes of this Agreement, “You” or “Your”
shall also be referred to as the Publisher.
“We,” “Us”, “Our”, “Distributor” or “GameDistribution”: KEYGAMES NETWORK B.V., a Dutch company with
Company registration number 14077784, with its registered office at Boeing Avenue 30, 1119 PE, Schiphol-Rijk,
the Netherlands doing business as GameDistribution.